Co-Founder of Festival of The Girl

Founder of Not Just a Princess

Jen started Not Just a Princess after being disappointed at the range of clothing available for girls and how the messaging limited their beliefs about themselves and what they could grow up to be. To achieve their mission to smash career stereotypes they do two things: Source and share real women’s career stories. Create aspirational organic t-shirts for girls which directly challenge the usual messages they hear. 

Inspired by her daughters, Rosie and Georgia, Jen wants girls, boys, parents and society to understand that there are plenty of alternatives to being a pretty pink princess.

Jen Toll

jb-70.jpg