MISSION
The 7-11 age range, Generation A, is a pivotal stage of development for girls and one that is increasingly influenced by societal and peer pressures. Research shows that by age 6, girls' confidence is significantly lower than boys' and that by age 11, girls are already struggling with issues such as low self-esteem and negative body image.
It's these girls we want to impact, creating a resilient foundation before they start secondary school and showing them the wide range of opportunities available to them.
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Girls are our future change makers so together we have to do all we can to create a gender equal society. Please join us in our mission of engaging girls from this young age to ensure that they are realising their full potential.
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Let's give younger girls their day - emulating International Women's Day which is now highly celebrated in March.
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Founded for our daughters. The future is hers.
“My daughter sometimes finds it difficult to identify as a girl, as she is very much not a "girly" girl as she describes it. With boys at school even telling her she can't do things like football because of it. This event really helped show her what being a girl means you can do - basically anything. It was a real eye opener for her and she now has many more careers and hobbies to consider. She left feeling empowered, energised and realised she is "normal" and special all at once.”
Nina, parent
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“Brilliant. It opened my eyes as to the possibilities' both my daughter and I could explore. Thank you so much for giving our
girls this.” Rita, parent
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“I felt hopeful for girls, I loved the positively the day left me with. I spend so much time worrying about the future my daughter is going into that it was so nice to experience all the options available to her. It was so nice to be in a space that was so unashamedly about girls - female energy
filled the room.” Robyn, parent
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“It made me happy to know that my daughter is growing up in a generation in which stereotypes are being smashed and that there are so many inspiring organisations out there doing great work.”
Hannah, parent
