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#FutureGirlPledge campaign


What will you do to ensure girls grow up into a truly equal society?

To celebrate International Day of The Girl and Festival of The Girl 2022 we launched our ongoing #FutureGirlPledge campaign and we want you to join us!

We created this campaign to share adults and children's pledges for what they will do to change the world for the girls of the future - driven by social media. Collected pledges will be turned into a time-capsule book to mark the time the world chose to make a change for girls.

Meet Ellie


This is Ellie, the inspiring girl at the forefront of the #FutureGirlPledge campaign. Like her we are standing on the shoulders of the women who came before us. Let’s come together with hands on our shoulders to show girls everywhere that they can stand on ours.

Thank you to the incredible illustrator Zoë Jackson for joining us in this campaign and creating our FutureGirl.

What is your pledge?

"To be a builder when I grow up."

"To always challenge gender stereotyping."

"To only buy women's and girl's clothing with pockets."

"To lobby my MP on gender issues."

"To educate my nephews as well as my daughters about gender."

"To work on my self-confidence as a role model to my girls."

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What we're asking

It doesn't matter if you're an adult or kid or where you are in the world, all we're asking is what you can do this year, big or small, to help create a more equal society for our future girls.

Please share this pledge in a social post or video alongside a photo of yourself (alone or with family and friends) all with your hands on your shoulders.
For posts use #futuregirlpledge and tag us @festivalofthegirl

How you can be involved

Promote the campaign through your social channels

Share your own pledge
Ask influential people within your community to pledge
Ask the young people in your life to pledge
Share with local kid's clubs 

See who's been pledging so far here.

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In 2021 we created out first ever campaign in celebration of the third Festival of The Girl &

International Day of the Girl. We created the #girlpower2021 campaign.


2021 marked 25 years of Wannabe, the beginning of the Spice Girls and the Girl Power ethos. Girl Power was not complex. It was an affirmation that Spice Girl fans could quickly get on board with. It brought girls together. It showed girls it was OK to be loud and have a voice. They made it cool to be a girl. The Spice Girls embodied a new type of feminism and became true figures of the girl power movement.

“[Girl power] is being able to do things just as well as — or even better than — the boys, and be what we want to be”, explained Mel C.

Twenty-Five years on, our mission was to give girls the platform to redefine what Girl Power means to them in 2021 by sharing photos, videos, drawings, and words that were featured at Festival of The Girl 2021.  


To launch the campaign, a photoshoot took place on Sunday 19th September on the steps of The Carlton House Terrace emulating that iconic moment featured in the Spice Girls first music video ‘Wannabe’.  Shot by renowned music and lifestyle photographer Scarlet Page, the shoot was as fun as it was inspiring.


Five #girlpower2021 idols featured alongside five lucky girls (winners picked from those who shared content with Festival of the Girl) - because if you can’t see it, you can’t be it!


“Girl Power is all about listening to your inner voice – whether it’s loud or quiet – and believing it is ready to be heard. Trust and believe in yourself”

Vanessa Wallace

Pictured with Amelie Galea aged 10

“Girl Power is about doing what you want to do in life and not what others think you should do. Make YOU happy. Don’t take no for an answer."

Tulip Siddiq MP

Pictured with Chiara Kleanthous aged 9

“I have Down’s Syndrome but that’s not all I am. Girl Power is about realising your dreams and making them come true. Girls can do everything that boys can."

Sarah Gordy MBE

Pictured with Sarah Mirkin aged 7

“Girl Power should be collective. As a gender we are often pitted against each other, but we are stronger together! Don’t compare yourself to others. You are unique so don’t be afraid to be you.”

Grace Savage

Pictured with Ahlaysia Roulston aged 10

“Girl Power is about living the life you want to. There’s still a lot of stereotypes on what girls can and can’t do. Trust your gut and go for it!”

 Professor Sue Black OBE 

Pictured with Mollie Hamblet-Bowes aged 10

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